5 Pillars of a Successful Website Tagging Strategy

At the enterprise level, you can’t afford to have a faulty website tagging strategy.

The challenge though is that you can rarely start your measurement strategy from scratch because of the many existing business-critical metrics you measure across websites and apps. But remember this: the bigger they are, the harder they fall.

This eBook 5 Pillars of a Successful Website Tagging Strategy explains the top 5 most important organizational and technical components of an effective tagging strategy, explaining how to:

• Get all the right stakeholders involved
• Implement analytics and marketing infrastructure
• Manage the complexity of data collection

Fill out the form to download your free copy.